Skate & Soft Serve: How to Style Your ICECREAM Essentials for the Streets
When Pharrell Williams and Nigo expanded the Billionaire Boys Club universe, they introduced ICECREAM—a loud, colorful, and unapologetically bold sub-label dedicated to skate culture. It traded astronauts for ice cream cones and space shuttles for running dogs.
At TAKOUT NY, we know that ICECREAM isn't for blending in. It is for standing out. The collection is defined by its "pop art" graphics and relaxed silhouettes perfect for shredding or just cruising the city.
Whether you are hitting the skate park or just want to upgrade your street rotation, here is how to style our latest authentic ICECREAM arrivals.
Look 1: The Graphic Uniform
Focus: Black-on-Black Skate Aesthetics
If there is one thing that defines the modern skate uniform, it's the balance between comfort and graphic impact. You don't need loud colors to make a statement; you need the right fit.
The Hero Piece: Pixel Money Tee
The digital age meets street culture. The Pixel Money Tee 'Black' features a retro, 8-bit inspired graphic that pops against the black cotton canvas.
Keep the silhouette relaxed but cohesive. Pair the tee with the Vertical Sweatpants 'Black'. Unlike standard sweats, these feature the vertical ICECREAM branding down the leg, elongating your profile while keeping the fit loose enough for movement.
- Headwear: Anchor the look with a Double Dip Knit Cap 'Black' for a stealthy, monochromatic finish.
- Footwear: Finish with white or contrast skate shoes to break up the all-black outfit.
Look 2: Rink to Street
Focus: The "Sport-Core" Jersey Trend
The "Hockey Jersey" has become a massive trend in streetwear, bridging the gap between sportswear and skate style. ICECREAM executes this perfectly with oversized fits and bold typography.
The Hero Piece: Party On Jersey
Available in both Black and vibrant Goji Berry, this jersey features distinct geometric trim and the classic Running Dog badge.
- How to Style It: Let the jersey be the star. Since the fit is naturally oversized (boxier than a hoodie), wear it over a fitted long-sleeve tee or on its own.
- Bottoms: Pair it with baggy denim or cargo shorts to lean into the 90s nostalgia.
- Vibe Check: This is the ultimate "weekend warrior" look—perfect for a concert or a skate session.
Look 3: Pop Art Layers
Focus: Bold "Goji Berry" Accents
ICECREAM is famous for its vibrant color palette. Don't be afraid of color, but learn how to layer it. This season, the "Goji Berry" red is the standout tone.
The Hero Piece: Buffalo Shacket
The Buffalo Shacket 'Goji Berry' mixes a classic plaid pattern with streetwear durability. It functions as both a shirt and a jacket.
If your top layer is loud, keep your base neutral. Wear the shacket open over a plain white or black tee. Coordinate the outfit by matching your headwear—the Double Dip Knit Cap 'Goji Berry' is the exact color match, tying the whole look together.
Own the Culture
From the skate deck to the sidewalk, ICECREAM represents a unique blend of luxury and street grit.
At TAKOUT NY, we are proud to stock authentic ICECREAM apparel. We guarantee that every piece—from the jerseys to the accessories—is the real deal.
Ready to add some flavor to your wardrobe?
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