To celebrate the launch of the Bad Bunny x Adidas Gazelle Indoor “Benito” (Core White), our team traveled from the Bronx to San Juan, Puerto Rico to create a special reel in collaboration with our friends on the island. The project captured the connection between both cities — a shared rhythm, culture, and energy — through visuals that honored Bad Bunny’s essence and influence.

This wasn’t just a product release; it was a moment of unity between two worlds that inspire our identity. The Gazelle “Benito” dropped in-store at both our Bronx and Washington Heights locations on Saturday the 21st, marking another chapter in the evolving relationship between music, fashion, and culture.