To mark the release of the Air Jordan 17 'Lightning' a collaborative video project was produced in partnership with visual artist DOLT, capturing the raw essence of the Bronx through a cinematic lens. Set in the heart of the borough, the video featured standout performances by @gochase_itkid, @alfonzodixon.4, and @theyhate.ab, who brought bold energy, movement, and authenticity to the screen.

More than just a product spotlight, the project served as a creative tribute to the culture that shapes streetwear. By blending visual art, local talent, and storytelling, the release honored both the legacy of the Jordan 17 and the future voices of the community.